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Why NAP Citations Are So Important For Businesses in Hawaii

Hawaii markets are naturally based on local rankings. A major factor in determining how your business ranks is the quantity and quality of NAP citations and their consistency across different platforms.

What is NAP

NAP stands for Name, Address, and Phone Number. It’s one of the most critical factors in local SEO and influences which business websites search engines show and rank as local intent search results.

Why is This Important?

Having to manually review business information for millions of companies, Google uses data points it can process via its algorithms to determine your rankings.

NAP Citations’ Importance to Local Business

Some important facts about NAP

  • Local businesses who rank in the top 10 positions in Google Local have an average 81 NAP citations
  • Businesses ranked #1 in Google local rankings have an average 86 NAP citations.
  • The most popular NAP citation sites across industries are: 1. Facebook, 2. Yelp, 3. Mapquest, 4. Yellow Pages, 5. Manta

Local Citations

Now that you understand what NAP is, you might be wondering how it influences local citations. Local SEO citations are a form of NAP SEO. A local citation can be on a website, review, phone app, social media platform and others.

  • Hours of business operation
  • Online reviews
  • Contact information
  • Important links such as social media

Fixing NAP Citations

Fixing inconsistent NAP data isn’t easy; the business data ecosystem is like a hierarchy, with the authoritative players at the top and everyone else below them. But all the players in the ecosystem “borrow” information from one another. This means that inaccurate information spreads fast.

“Building the roads to digital destinations.”