Using Videos on Websites: the Pros and Cons.

Girl in bed watching videos on her computer

Pros:

— Using video on a page, especially when it is visually engaging and not necessarily for content, can be a nice element of surprise. Anytime a user is pleasantly surprised about a visual element, this can aid in increasing user engagement with the website in general.

Cons:

— Video files can be heavy if hosted on the site, there is just no way around it even if it’s optimized well. Increased load times can be bad for the user experience, as a site will be slow to load. This, in turn, can also have a negative impact on SEO.

Our takeaway:

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