The Absolute Guide to Highly Effective Social Media Strategy for Business Visibility in 2020

Social Media Strategy for Business Visibility in Hawaii

What is local marketing exactly?

Doing the Social Media Thing

  • It helps drive specific traffic
  • It helps you connect to your audience
  • It builds brand loyalty. Studies have shown that as much as 40% of Internet users follow the social media accounts of their favorite brands.

Setting Your Goals

  • INCREASED BRAND AWARENESS — Your social media strategy can be used to spread the word of your brand, making sure that you are seen “out there.” While brand awareness can help improve sales, this goal isn’t about sales, but rather about improving how much people recognize your brand and what you are all about.
  • IMPROVED TRAFFIC GENERATION — Some social media strategies are focused on driving traffic to your e-commerce sites. While this may consequently improve your leads and your conversion rates, this strategy is more about being able to refine your social media channels’ ability to push your fans and followers to your site regardless of whether or not they become leads.
  • FORTIFIED CUSTOMER RELATIONSHIPS — A great way to make use of social media is to strengthen your relationship with your customers. Relationship marketing is an essential modern-day marketing strategy that can be done in many different ways, and social media is one of the effective avenues to do so.
  • EXPANDED LEADS — Some strategies are geared towards improving the leads that you have, and while not all leads become actual customers, this goal can certainly help you achieve that. The idea is to ensure that you have made a first move on potential customers, and when it’s time for you to close the deal, you won’t find it as difficult if you have expertly nurtured your leads.
  • BOOSTED SALES — Of course, a lot of social media goals include boosting your sales. In the end, you hope that all of your efforts ultimately improve your sales, as this is what your business is about. With the right strategies, you can definitely achieve greater sales.

Reviewing The Most Important Metrics

  • COMMENTS — One of the many social media metrics that you should check is the comments that your fans and followers leave. Comments are seen by a lot of people and can make or break your business. It is great if your users are leaving positive comments, but if you are getting a lot of negative feedback, then you might be in a lot of trouble. When a customer leaves a negative comment, never ignore it. Take the opportunity to respond with an acknowledgement, explanation, and/or apology and retribution. Every business makes mistakes, and owning up to them will counter any negative result that may have come otherwise. People will appreciate your transparency and humanness.
  • HASHTAGS — A hashtag is a very important element of social media, and its use can show the relative awareness of your brand and your mission or vision. When your customers use your hashtags, this shows how engaged they are with your brand and your message, so it’s a good idea to look into how well your hashtags are performing to help you track your performance.
  • CLICK THROUGH AND BOUNCE RATE — Instead of just looking into the number of clicks that your links get, it is essential that you dig deeper into whether or not these clicks are useful. If your customers do click but then bounce soon after, then these clicks are meaningless. It is important that your clicks are purposeful, and strategies that can earn these types of clicks are essential.
  • POST IMPRESSIONS — Of course, there is an abundance of impressions available on social media, so you need to look into your campaigns’ impressions. An impression is “the number of times a post from your page is displayed. For example, if someone sees a page update in their Facebook newsfeed and then sees that same update when a friend shares it, that would count as 2 impressions.”

Redefining Your Social Media Marketing Strategy

Assign Your Goals to the Right Social Media Channel

  • FACEBOOK: Photos, videos, live events, text posts
  • INSTAGRAM: Photos, videos, in-photo texts
  • LINKEDIN: Job postings, professional updates, corporate press releases
  • PINTEREST: Infographics, instructions, photos
  • TWITTER: Short texts, links to blogs, polls

Post Content at the Best Time

Having Your Target Audience in Mind

  • Failure to understand consumer needs and wants.
  • Fixing a non-existent problem.
  • Targeting the wrong market.
  • Incorrect pricing.

Learn from Competitors

  • How they manage their social media channels. How often do they post? What kinds of posts do they make? What kind of engagement are their best and worst posts getting?
  • What hashtags they are using and how these are working for them. Are their hashtags being used by people? How do they announce these hashtags?
  • Comments left by their audience. Are they getting a lot of positive comments? How are they handling negative comments?

Quality Content Is Always King

  • BLOGGING, which can happen on your own site or involve guest blogging for other publications, and can include text, images, infographics, and videos.
  • EBOOKS OR WHITE PAPERS, which are often used as lead magnets to capture information like a user’s email address.
  • EMAIL NEWSLETTERS, which can build relationships with readers and encourage them to head back to your site.
  • WEBINARS AND OTHER VIDEO CONTENT, which can help you convey your brand personality and increase user engagement.
  • SEARCHABLE, contain the right keywords, and include enough visual elements (images, graphs, infographics, video, interactive content) to be noticeable.
  • READABLE, which means long enough to be informative but not too long to be a dreadful read.
  • UNDERSTANDABLE, with the use of simple language that does not confuse your readers but easily conveys your message.
  • ACTIONABLE, and geared towards your desired goal.
  • SHAREABLE, maximizing the powers of social media marketing.

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