Increase Hawaii Business Conversions

About Conversions

But what is considered a conversion? A conversion event happens when a visitor completes a pre-determined desired action in response to a call-to-action placed within a website section. If you have a small business and you have a website, you probably have at least one of the following items:

  • A newsletter opt-in form allowing your visitors to sign up for your email newsletter.
  • An appointment request form allowing your visitors to book a time with you for a consultation.
  • A shopping cart and multiple products your visitors can purchase from you online.

Enter Conversion Rate & Optimization

Given what you’ve now learned about conversions, it’s easy to see why tracking these visitor events is of absolute importance.

  • Better conversion rates can save (a lot of) marketing money: Websites with better conversion rates are generally more efficient than websites with weaker conversion rates. A higher conversion rate lets you cover more ground without increasing your marketing budget, or you can reduce your advertising budget and have cash leftover for testing new marketing tactics.
  • Focusing on conversion rates will generally improve the website: As you learn which factors are most important for driving conversions on your website, you’ll eventually discover how to make your site more valuable for visitors and existing customers — and the benefits of this extend far beyond short-term profits.



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