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Increase Hawaii Business Conversions

As we had previously discussed on our Conversions: Turning Visitors into Customers post, being on the first page of Google and increasing website traffic will be pointless if all your leads are getting tossed out the window due to poor conversion techniques.

About Conversions

But what is considered a conversion? A conversion event happens when a visitor completes a pre-determined desired action in response to a call-to-action placed within a website section. If you have a small business and you have a website, you probably have at least one of the following items:

  • A newsletter opt-in form allowing your visitors to sign up for your email newsletter.
  • An appointment request form allowing your visitors to book a time with you for a consultation.
  • A shopping cart and multiple products your visitors can purchase from you online.

Enter Conversion Rate & Optimization

Given what you’ve now learned about conversions, it’s easy to see why tracking these visitor events is of absolute importance.

  • Better conversion rates can save (a lot of) marketing money: Websites with better conversion rates are generally more efficient than websites with weaker conversion rates. A higher conversion rate lets you cover more ground without increasing your marketing budget, or you can reduce your advertising budget and have cash leftover for testing new marketing tactics.
  • Focusing on conversion rates will generally improve the website: As you learn which factors are most important for driving conversions on your website, you’ll eventually discover how to make your site more valuable for visitors and existing customers — and the benefits of this extend far beyond short-term profits.

“Building the roads to digital destinations.”