Asking Customers for Reviews

  • 79 percent do so to make sure the product or service is good, 61 percent read reviews to make sure the product or service works, and 53 percent read reviews to make sure that they don’t get ripped off.
  • 83 percent of shoppers discover new products every month through online customer reviews. 7 percent of consumers need to read at least 20 reviews before they feel they should engage with a business.
  • 69 percent of consumers believe that only reviews older than 3 months are no longer relevant.
Asking your Customers for Reviews

Benefits of Asking for Reviews

Word of mouth is important for any business. How do you choose between a chain or a local business brand? Given our unique demographic makeup, the limited advertising alternatives and reduced operating cash-flow, it comes as no surprise that word of mouth is imperative for any small business to thrive in Honolulu. Residents of the Hawaiian islands seek to foster close ties and a deep sense of community. There’s a strong current in favor of building, promoting and maintaining small local businesses as these provide jobs for the local people, have less environmental impact and often enhance the welfare of society.

How to Ask for a Review

So, what’s the best way to reach out to your customers and ask for feedback on their experience dealing with your business product or service? There are many ways to ask customers for but we’ll list the channels we’ve found that translate into a higher rate of response, according to our experience over the years. These include:

  • Through the business website
  • On receipts and invoices
  • “Hello there, (First Name of Customer)! I hope that your recent visit to (Business Name) exceeded your expectations. We would very much appreciate it if you would please take a few minutes today or the next few days to share your experience on one of the review websites linked to in this email. This feedback helps us improve our ability to provide you with the best service possible. To write a review, click one of the links below and you will be sent directly to the correct page for posting your review. Thank you again for your support. (direct URLs to your review website profiles)”
  • “Hi (First Name of Customer)! Thank you again for choosing (Business Name). It’s our priority to continue providing top-notch service to customers like you. Please leave us a review on our profile on (review site, with direct URL to review website profile). It will only take a minute, but your valuable feedback will help us improve and make a huge difference to our company. Thank you!”
  • “We’d love to hear your feedback!”
  • “Got a minute to share your experience with (Business Name)?”
  • “We want your feedback.”
  • “Thank you for your purchase! If you are happy with your [new product], please take a minute to review it here [link to review platform].”

Best Practices

KNOW YOUR GOALS: Remember that customers are willing to leave reviews. What do you want to achieve apart from generating new reviews? Are you trying to measure loyalty? Or do you want to get feedback on how you’re doing with customer service?

How NOT to Ask for a Review

There are certainly right and wrong ways to go about requesting feedback from your customers. Here are the approaches you should absolutely avoid.

Last but not Least…

DON’T FORGET TO RESPOND TO REVIEWS: This is a way of acknowledging and showing appreciation for the customer taking the time to write about their experience with your business. By responding to feedback, you also build customer relationships because you are building engagement and facilitating long-term brand loyalty. Most of all, it shows the to the public that you are attentive to the voices of your customers.



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