Asking Customers for Reviews

  • An astounding 4 in every 5 American consumers seek reviews before making a purchase decision.
  • 79 percent do so to make sure the product or service is good, 61 percent read reviews to make sure the product or service works, and 53 percent read reviews to make sure that they don’t get ripped off.
  • 83 percent of shoppers discover new products every month through online customer reviews. 7 percent of consumers need to read at least 20 reviews before they feel they should engage with a business.
  • 69 percent of consumers believe that only reviews older than 3 months are no longer relevant.
Asking your Customers for Reviews

Benefits of Asking for Reviews

How to Ask for a Review

  • Via email campaigns
  • Through the business website
  • On receipts and invoices
  • “Hi (First Name of Customer)! Thank you for visiting (Business Name)! It was our pleasure helping (service you provide). Reviews help our business build an online presence and helps others learn about us. Would you be willing to take a few minutes to leave us a review? You can click this link (direct URL to your review website profile) to leave us a review. Thank you so much in advance for taking time to share your experience. We appreciate your business!”
  • “Hello there, (First Name of Customer)! I hope that your recent visit to (Business Name) exceeded your expectations. We would very much appreciate it if you would please take a few minutes today or the next few days to share your experience on one of the review websites linked to in this email. This feedback helps us improve our ability to provide you with the best service possible. To write a review, click one of the links below and you will be sent directly to the correct page for posting your review. Thank you again for your support. (direct URLs to your review website profiles)”
  • “Hi (First Name of Customer)! Thank you again for choosing (Business Name). It’s our priority to continue providing top-notch service to customers like you. Please leave us a review on our profile on (review site, with direct URL to review website profile). It will only take a minute, but your valuable feedback will help us improve and make a huge difference to our company. Thank you!”
  • “How did we do?”
  • “We’d love to hear your feedback!”
  • “Got a minute to share your experience with (Business Name)?”
  • “We want your feedback.”
  • “Thank you for your purchase! If you enjoyed your experience, tell us (and others) about it!”
  • “Thank you for your purchase! If you are happy with your [new product], please take a minute to review it here [link to review platform].”

Best Practices

How NOT to Ask for a Review

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