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With every small and big business being hit hard due to the pandemic and with Hawaii welcoming crypto trading back with a new regulatory sandbox, we believe this is the right time for all the businesses to accept cryptocurrencies.

With Bitcoin reaching several new all-time highs since the beginning of 2021, entrepreneurs have started wondering if failing to adopt the cryptocurrency as a payment option could result in a missed opportunity or even compromising business growth in the medium to long-term. …


It is common for small businesses to outsource their SEO requirements. With countless tasks to complete, SEO is incredibly time-consuming, so unless you have the expertise, finding a suitable vendor is a reliable approach.

With 53.3% of all website traffic coming from organic search, SEO drives 1000% more traffic than organic social media. In fact, 60% of marketers say that inbound SEO and blog content is their highest quality source of leads. You cannot ignore SEO, and you need to find a provider who can do it well.

When looking for an SEO company, it is essential to cut through…


Do you know the true meaning of the Hawaiian “lei”?

For you to understand better we will explain to you where it all started. The custom of ‘lei’ was on the first trips made by navigators who made the unforgettable trip between Tahiti and Hawaii sailing in the largest ocean in the world, following only the stars and traveling in sailing canoes.

It was from there that the tradition of ‘lei’ in Hawaii began and was born and flourished throughout Polynesia.

Then they started to build Laws, of flowers, leaves, bark, seeds, nuts, feathers, and even bones and teeth of various animals.

Local vendors of Leis in 1915 — unknown photographer

At first it was just used to beautify…


SEO is old news right? It died a long time ago along with Hummingbird, Medic, Panda, Penguin and the rest of Google’s algorithm updates, right?

While Social Media most certainly can’t be ignored, the fact is, the #1 highest-converting, most valuable and profit exploding traffic on planet earth comes from organic search (SEO). If you don’t show up on Google when people search for what you’re selling, you may as well not exist at all.

Maybe you’ve done SEO in the past and were only left with empty promises, or maybe you’re thinking SEO doesn’t work anymore and it’s impossible…


Hawaii markets are naturally based on local rankings. A major factor in determining how your business ranks is the quantity and quality of NAP citations and their consistency across different platforms.

What is NAP

NAP stands for Name, Address, and Phone Number. It’s one of the most critical factors in local SEO and influences which business websites search engines show and rank as local intent search results.

These crucial pieces of information should be implemented on Google, Yelp, Bing, Trip Advisor, and any other online directories that your business is usually found on. …


In the coming months, businesses are going to become more reliant than ever on their digital publicity. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead.

Interaction is the name of the game. Your business needs to be able to address people’s needs or frustrations about your market, what you offer and what they should expect from you.

B2B companies in particular rely on the seasonal trade shows and exhibitions to network and build potential customer relationships. In industries where firms are not in…


Asking a friend for feedback on a product they purchased from a store at the Ala Moana Mall or the Aloha Stadium Swap Meet is a natural thing to do. Nowadays, it isn’t uncommon to seek this feedback by running a simple Google search. Think about the number of times you’ve been on the fence about making a purchase and only followed through because other customers’ glowing reviews gave you the confidence to do so. To say that customer reviews are powerful is an understatement. Reviews are among the biggest factors in your local business search visibility. …


There are literally thousands of ways you can improve your local search rankings on Google and it can get pretty technical at times. If we had to choose a single way to increase brand visibility on the web, one that is both efficient and (somewhat) simple to do, we’d have to go with getting listed on Google Maps.

Depending on how well you execute, your business may even end up being featured in Google’s local 3-pack or Google Maps Pack, which can then result in more store visits and sales and increased traffic and revenue.

What To Know About Local Search Results on Google

Local search on Google comes…


Page 1 rankings and increased traffic are pointless if all your leads are getting tossed out the window due to poor conversion techniques. Efficiently converting website visitors into customers is the heart and soul of any successful SEO strategy.

The core principle of conversion rate optimization, or CRO, is simple: converting visitors into customers. Through the process of CRO, businesses like yours can identify conversion obstacles and take advantage of every lead opportunity. Companies that ignore CRO risk missing out on additional revenue by letting customers slip through the cracks.

Hawaii Businesses: From Lead to Customer

Many search engine optimization companies sell pre-packaged services that offer…


Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others:

  • Existing customers are 70% more likely to buy a product or service than a new client.
  • 36.5% of shoppers said they would spend more on products if they were loyal to a brand, even if they found cheaper options elsewhere.

The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty. …

DEZCOOL℠

“Building the roads to digital destinations.”

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