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Hawaii is a top travel destination for travelers coming from all corners of the globe. It is safe to say that in 2021 the greatest majority of these tourists rely on thousands of reviews when deciding a restaurant to try after an afternoon at the beach, a pleasant place to…


If you grab your phone, bring up a search engine (say, Google) and search “best sushi restaurant,” what do you see? Chances are, the top results might not be the best Japanese restaurants in the country — and likely aren’t part of a big restaurant chain. Results will often show…


As we had previously discussed on our Conversions: Turning Visitors into Customers post, being on the first page of Google and increasing website traffic will be pointless if all your leads are getting tossed out the window due to poor conversion techniques.

About Conversions

But what is considered a conversion? A conversion…


With every small and big business being hit hard due to the pandemic and with Hawaii welcoming crypto trading back with a new regulatory sandbox, we believe this is the right time for all the businesses to accept cryptocurrencies.

With Bitcoin reaching several new all-time highs since the beginning of…


It is common for small businesses to outsource their SEO requirements. With countless tasks to complete, SEO is incredibly time-consuming, so unless you have the expertise, finding a suitable vendor is a reliable approach.

With 53.3% of all website traffic coming from organic search, SEO drives 1000% more traffic than…


Do you know the true meaning of the Hawaiian “lei”?

For you to understand better we will explain to you where it all started. …


SEO is old news right? It died a long time ago along with Hummingbird, Medic, Panda, Penguin and the rest of Google’s algorithm updates, right?

While Social Media most certainly can’t be ignored, the fact is, the #1 highest-converting, most valuable and profit exploding traffic on planet earth comes from…


Hawaii markets are naturally based on local rankings. A major factor in determining how your business ranks is the quantity and quality of NAP citations and their consistency across different platforms.

What is NAP

NAP stands for Name, Address, and Phone Number. It’s one of the most critical factors in local SEO and…


In the coming months, businesses are going to become more reliant than ever on their digital publicity. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead.

Interaction is the name of the game. Your…


Asking a friend for feedback on a product they purchased from a store at the Ala Moana Mall or the Aloha Stadium Swap Meet is a natural thing to do. Nowadays, it isn’t uncommon to seek this feedback by running a simple Google search. Think about the number of times…

DEZCOOL℠

“Building the roads to digital destinations.”

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