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Hawaii is a top travel destination for travelers coming from all corners of the globe. It is safe to say that in 2021 the greatest majority of these tourists rely on thousands of reviews when deciding a restaurant to try after an afternoon at the beach, a pleasant place to stay at the North Shore, an affordable convenient store and so many other local businesses. In fact, it is estimated that over 70% of travelers read reviews because they are descriptive, helpful and above all, the depiction of a true experience.

When looking at such experiences with local restaurants, reviews…


If you grab your phone, bring up a search engine (say, Google) and search “best sushi restaurant,” what do you see? Chances are, the top results might not be the best Japanese restaurants in the country — and likely aren’t part of a big restaurant chain. Results will often show local joints based on wherever you are right now. If you are in Ala Moana you should expected results pointing to the mall, while if in Waikiki, those results will be different, directing you Marukame, Gyu-Kaku or to the International Market Place. That is Local SEO in action.

Can Local…


As we had previously discussed on our Conversions: Turning Visitors into Customers post, being on the first page of Google and increasing website traffic will be pointless if all your leads are getting tossed out the window due to poor conversion techniques.

About Conversions

But what is considered a conversion? A conversion event happens when a visitor completes a pre-determined desired action in response to a call-to-action placed within a website section. If you have a small business and you have a website, you probably have at least one of the following items:

  • A general contact form on your “Contact Us” page…

With every small and big business being hit hard due to the pandemic and with Hawaii welcoming crypto trading back with a new regulatory sandbox, we believe this is the right time for all the businesses to accept cryptocurrencies.

With Bitcoin reaching several new all-time highs since the beginning of 2021, entrepreneurs have started wondering if failing to adopt the cryptocurrency as a payment option could result in a missed opportunity or even compromising business growth in the medium to long-term. …


It is common for small businesses to outsource their SEO requirements. With countless tasks to complete, SEO is incredibly time-consuming, so unless you have the expertise, finding a suitable vendor is a reliable approach.

With 53.3% of all website traffic coming from organic search, SEO drives 1000% more traffic than organic social media. In fact, 60% of marketers say that inbound SEO and blog content is their highest quality source of leads. You cannot ignore SEO, and you need to find a provider who can do it well.

When looking for an SEO company, it is essential to cut through…


Do you know the true meaning of the Hawaiian “lei”?

For you to understand better we will explain to you where it all started. The custom of ‘lei’ was on the first trips made by navigators who made the unforgettable trip between Tahiti and Hawaii sailing in the largest ocean in the world, following only the stars and traveling in sailing canoes.

It was from there that the tradition of ‘lei’ in Hawaii began and was born and flourished throughout Polynesia.

Then they started to build Laws, of flowers, leaves, bark, seeds, nuts, feathers, and even bones and teeth of various animals.

Local vendors of Leis in 1915 — unknown photographer

At first it was just used to beautify…


SEO is old news right? It died a long time ago along with Hummingbird, Medic, Panda, Penguin and the rest of Google’s algorithm updates, right?

While Social Media most certainly can’t be ignored, the fact is, the #1 highest-converting, most valuable and profit exploding traffic on planet earth comes from organic search (SEO). If you don’t show up on Google when people search for what you’re selling, you may as well not exist at all.

Maybe you’ve done SEO in the past and were only left with empty promises, or maybe you’re thinking SEO doesn’t work anymore and it’s impossible…


Hawaii markets are naturally based on local rankings. A major factor in determining how your business ranks is the quantity and quality of NAP citations and their consistency across different platforms.

What is NAP

NAP stands for Name, Address, and Phone Number. It’s one of the most critical factors in local SEO and influences which business websites search engines show and rank as local intent search results.

These crucial pieces of information should be implemented on Google, Yelp, Bing, Trip Advisor, and any other online directories that your business is usually found on. …


In the coming months, businesses are going to become more reliant than ever on their digital publicity. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead.

Interaction is the name of the game. Your business needs to be able to address people’s needs or frustrations about your market, what you offer and what they should expect from you.

B2B companies in particular rely on the seasonal trade shows and exhibitions to network and build potential customer relationships. In industries where firms are not in…


Asking a friend for feedback on a product they purchased from a store at the Ala Moana Mall or the Aloha Stadium Swap Meet is a natural thing to do. Nowadays, it isn’t uncommon to seek this feedback by running a simple Google search. Think about the number of times you’ve been on the fence about making a purchase and only followed through because other customers’ glowing reviews gave you the confidence to do so. To say that customer reviews are powerful is an understatement. Reviews are among the biggest factors in your local business search visibility. …

DEZCOOL℠

“Building the roads to digital destinations.”

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